Digital Cleanup Week Campaign ’25

This project was selected as the winner of the HES-SO competition for the Digital Clean Up Week poster campaign. Created in collaboration with designer Alexandre Caruzzo, the project adopts a visual approach based on satire, subverting the graphic codes of instruction notices and user manuals. By imitating familiar references, the poster invites the public to question their daily digital habits and encourages them to adopt simple actions for a more responsible digital future. Humour and visual appropriation are used as levers to raise awareness of the issues of digital pollution and sustainability.